By Conigto
Introduction to Google Generative AI for SME Marketing" is a 7-day, 49-hour self-paced asynchronous learning programme engineered specifically for small business owners with zero prior AI or technical knowledge. The journey is divided into three progressive phases: Phase A — Foundation (Days 1–2): Learners are introduced to what Generative AI actually is, demystified through everyday business analogies. Day 1 builds conceptual clarity; Day 2 introduces Google Gemini hands-on for the very first time, removing the fear of "the technology." Phase B — Application (Days 3–5): The heart of the programme. Learners master prompt engineering using the CRAFT framework, then apply it to the most critical SME marketing content types: social media, email marketing, advertising copy, and blog content. Each day is a practical workshop in disguise. Phase C — Integration & Strategy (Days 6–7): Learners move from individual content creation to systems thinking. Day 6 covers advanced tools (NotebookLM, Google Ads AI, Gemini Extensions) and workflow automation. Day 7 is the capstone — learners build their own AI-assisted marketing machine: a full content calendar, a brand voice guide for AI, and an ethical usage policy for their business. By Day 7's end, the learner is not just an AI user — they are an AI-assisted marketing strategist.
Day 1 - Demystifying Generative AI Day 2 - Your First AI Marketing Partner Day 3 - The Art of the Prompt Day 4 - ocial Media & Email Marketing at AI SpeedContent Creation: Social & Email Day 5 - AI-Powered Advertising Copy & Long-Form ContentContent Creation: Ads & Blogs Day 6 - Beyond Gemini Day 7 - Build Your AI Marketing Machine PlanSynthesis, Ethics & Capstone
Review the full chapter list, then open a chapter to study its content.
Demystifying Generative AI — What It Is, What It Isn't, and Why It Matters for Your Business
Outcome: -Generative AI using plain language and a business analogy - AI from traditional software with a concrete side-by-side comparison - how Large Language Models (LLMs) learn and generate text - 2 myths about AI and the factual counterarguments - Google Gemini vs. a standard Google Search in real time
Getting Started with Google Gemini — Hands-On from Minute One
Outcome: - Gemini's interface: prompt box, history panel, response area, and settings - Gemini Free from Gemini Advanced — and what SMEs actually need -how business context transforms AI output quality - your first on-brand 'About Us' paragraph using Gemini - AI-generated content using 3 criteria: relevance, tone, completeness
Engineering Instructions That Get Results — Introducing the CRAFT Framework
Outcome: - all 5 elements of the CRAFT prompt framework by name and function - which CRAFT element is missing from any given weak prompt - a complete CRAFT prompt for any marketing task from scratch - weak vs. strong prompt outputs side-by-side in Gemini - prompt iteration to refine AI output through follow-up instructions - your personal Prompt Library in a saved Google Doc
From 15 Hours a Week to 20 Minutes a Day
Outcome: - content types to the right platform tone — Facebook, Instagram, LinkedIn, TikTok - a 5-day, 2-platform social media content plan in under 20 minutes using Gemini - a complete promotional email with subject line, body, and CTA using CRAFT - 5 high-performing email subject line variants and select the best one - a single content piece for 3 different platforms using one follow-up prompt - your weekly social and email content block inside your Prompt Library
AIDA · PAS · Google Ads · Blog Strategy · SEO Basics
Outcome: - AIDA and PAS and identify the correct framework for each marketing scenario - a complete Google Search Ad (3 headlines + 2 descriptions) within character limits - a Facebook/Meta ad using the PAS framework with a strong emotion-driven CTA - a full blog post outline (title + 5 sections + CTA) on a topic relevant to your business - Section 1 of your blog post in full using Gemini — then season it with your voice - what SEO keywords are and how to weave them naturally into AI-generated content
NotebookLM · Gemini in Workspace · Google Ads AI · Weekly System
Outcome: - 4 Google AI tools and their primary marketing use case for SMEs - Gemini (general AI) from NotebookLM (personal business knowledge base) - Gemini inside Google Docs to draft, edit, and summarise a business document - your first NotebookLM notebook loaded with your own business documents - how Google Ads Smart Campaigns automate media buying for small businesses - a complete weekly AI marketing workflow — your personal assembly line
Strategy · Ethics · Brand Voice · 30-Day Launch Plan · Capstone
Outcome: - a complete Brand Voice Guide for AI — your permanent brand briefing document - a 30-day AI-assisted content calendar with 12+ full draft content pieces - your business AI Ethics Policy — protecting your brand and customers - 3 key ethical and legal risks of AI-generated marketing content - your complete capstone portfolio ready for self-assessment - your personalised 90-day AI marketing launch roadmap