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Objective: To equip participants with the skills and knowledge to effectively use AI chatbots through well-crafted prompts, thereby increasing productivity in the workplace. Learning Outcomes: Upon completion of this course, participants will be able to: 1.Describe the operational mechanisms of AI chatbots and their potential applications in the workplace. 2.Formulate clear and context-specific prompts that maximize the utility of AI chatbots. 3.Analyze and refine prompts to improve the quality of AI-generated responses. 4.Integrate AI chatbot usage into daily work routines to enhance efficiency and productivity. 5.Evaluate the impact of AI chatbot interactions on workplace performance metrics. 6.Resolve common challenges encountered when using AI chatbots in professional settings.

Introduction to Google Generative AI for SME Marketing" is a 7-day, 49-hour self-paced asynchronous learning programme engineered specifically for small business owners with zero prior AI or technical knowledge. The journey is divided into three progressive phases: Phase A — Foundation (Days 1–2): Learners are introduced to what Generative AI actually is, demystified through everyday business analogies. Day 1 builds conceptual clarity; Day 2 introduces Google Gemini hands-on for the very first time, removing the fear of "the technology." Phase B — Application (Days 3–5): The heart of the programme. Learners master prompt engineering using the CRAFT framework, then apply it to the most critical SME marketing content types: social media, email marketing, advertising copy, and blog content. Each day is a practical workshop in disguise. Phase C — Integration & Strategy (Days 6–7): Learners move from individual content creation to systems thinking. Day 6 covers advanced tools (NotebookLM, Google Ads AI, Gemini Extensions) and workflow automation. Day 7 is the capstone — learners build their own AI-assisted marketing machine: a full content calendar, a brand voice guide for AI, and an ethical usage policy for their business. By Day 7's end, the learner is not just an AI user — they are an AI-assisted marketing strategist.

This is a 3-day, 21-hour asynchronous journey (approx. 7 hours/day, self-paced within each day), moving learners from confused observer to confident operator: Day 1 — "Understand the New Rules" (7 hrs): Demystify how AI search actually works and map the competitive landscape of AI engines, so learners stop applying old SEO instincts to a new game. Day 2 — "Build Your Optimization Toolkit" (7 hrs): Learn the concrete structural, content, and trust-signal techniques that make a business citable — reviews, listings, structured data, FAQ formatting. Day 3 — "Audit, Execute, and Track" (7 hrs): Apply everything to the learner's own business through a guided audit, reformat real content, and leave with a prioritized 90-day action plan and a measurement system. The pedagogical arc follows Concept → Analogy → Real Example → Hands-On Application → Self-Check in every module, ensuring non-technical learners never encounter a term without a plain-English translation first.